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Videos

The great internal communications experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola K&I's biggest challenge. Examining which communications create most engagement with internal audiences & providing guidelines, we will change insight communication for good.

Catalogue: Congress 2018
Authors: Begonia Fafian, Lucy Davison
September 23, 2018
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Citation

Fafian and Davison (2018a, September 23). The great internal communications experiment. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-great-internal-communications-experiment


Videos

The client talk show: Brand tracking revelations

Most clients are on a quest to continuously review and improve the services they provide, both centrally and locally. One of our panelists set out on a journey that gave place to a big debate. They conducted a large benchmarking exercise, with...

Catalogue: Congress 2015: Revelations
Authors: Patricio Pagani, Alexis Vernon, Isabelle Herbert Collet, Reed Cundiff, Begonia Fafian
June 15, 2015
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Citation

Pagani, Vernon, Herbert Collet, Cundiff and Fafian (2015a, June 15). The client talk show: Brand tracking revelations. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brand-tracking-revelations